You did it. You got your content baby out. You’ve worked long and hard to get here. You’re tired but proud. You’re also glad you followed the tips included in our latest content marketing lifecycle optimization post about being lean to scale your content production to help you create this awesome, fresh piece your audience will love in a fraction of the time it would have taken to write the whole piece from scratch.And yes, you should be proud. Creating content is the #1 hurdle for most content marketers. So you’re allowed to bask in your post-content production glory for a little- but not for too long. Why? The bad news is you’re far from done. Regardless of how much time it may have taken you to produce your epic piece of content, you can’t expect it to just magically reach the right people all on its own. The reality is that creating good content isn’t enough to succeed. While producing great content is certainly important, promoting it is essential if you want it to perform and get in front of the audience it was intended for. Even the most brilliant pieces of content are useless and inefficient without investing in promotional measures to ensure they receive proper visibility. Assuming your content will go viral on its own is not just wishful thinking, it’s downright dangerous.“Content doesn’t just promote itself.” -Ron SelaCLICK TO TWEETNow that you’ve learned how to strategize, plan, and produce your content, it’s time to move on to the next phase of the content marketing lifecycle: promoting your content:
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