January 20, 2017

5 Tips To Take Your Website’s Design from Good to Great – TechWyse ‘Rise to the Top’ Blog

Your website is one of the most prominent faces of your business and therefore plays a key role in guiding your customers towards conversion. It’s important tha

Sourced through Scoop.it from: www.techwyse.com

great-web-design
 
 

Your website is one of the most prominent faces of your business and therefore plays a key role in guiding your customers towards conversion. It’s important that your website represents you and your company but it must also be a pleasing virtual space for customers to visit. Here are a few quick and easy ways to refresh your website for 2017 and to help improve visitor traffic.

Colour Scheme

Be careful not to overwhelm visitors with a busy looking website. Limit your design to between one and three colours. Here are a few suggestions for improving your colour palette:

  1. Choose one principal colour to use in blocks throughout your website, highlighting important information.
  2. Use colour in your tab menu.
  3. For your secondary colour, choose a lighter/brighter option to contrast with the principal colour.

design-1

Here are some great free colour palette resources to help you choose the right colours. They even have explore sections that have pre-made colour palettes based on themes.

https://color.adobe.com/

http://colorschemedesigner.com/csd-3.5/

Fonts

When choosing fonts for your site, your first priority should be legibility. Make sure your font size is between 14-24 points so the reader will be able to easily read the content. Google Fonts has a wide range of fonts to choose from that are compatible on various platforms.

You should also avoid overwhelming the reader by using too many font styles. Stick with two fonts styles for the entire website, one for headers and one for the body copy. If the font you selected has a large font family (thin, regular, medium, bold, etc) you can use these various weights within the font family and create a hierarchy within these weights. Just remember to stay consistent — if you use bold font in 20 points for subheads, use this same font across all subheads on the site.

If you’re having trouble selecting a pair of fonts that go well together, try these websites:

http://fontpair.co/

https://www.canva.com/font-combinations/

design-2

Imagery

The imagery you choose allows the visitor to connect with your company and your services on an emotional level. Taking images yourself adds more value and gives your visitors a glimpse into your company. Include images of your location’s interior and exterior, product shots or of people interacting. Readers rely on images to feel that your company is trustworthy and genuine.

Things to avoid when using your own imagery:

  1. Small images – It’s important that your images do not look pixelated and distorted. Make sure your image is 1,400 – 2,000 pixels wide for a full header image.
  2. Low res images – Make sure your image is saved as a jpg with a high resolution to get the sharpest images.
  3. Keep your imagery simple, especially if you are including copy over it.
  4. Low light images – Make the image bright and happy!

White space

Less is more when it comes to laying out your content. If you have heavy copy going across the page, try separating it into 2-4 columns. For example, if you have four services, separate each one and describe each in brief paragraphs.

Use bullet points to explain key points on your homepage, you need the reader to be able to quickly skim the page and know what you do.

Break up long sections of content with imagery to give the reader’s eyes interest to keep reading.

Here are some examples:

design-3

 

CTA Buttons

Call-To-Action(CTA) buttons can be in various shapes, sizes and colours but the end goal is the same for all, to complete a conversion. If you notice that you are not getting as many conversions as you would like or you’ve been wanting to change your buttons for A/B testing, then try these tricks.

  1. Colour is important — select a contrasting colour based on your primary website colour, this will allow the button to stand out and catch the readers eye.
  2. Make sure your CTA copy is larger font size than your body copy but smaller than your header pt size. The reader should quickly know what the button says.
  3. Make your button wide enough that the copy in it has a lot of white space around it. This will allow it to stand out more.
  4. Change the copy to first person. Make your customers feel the need to click the button.
  5. Copy length should be straight to the point — keep the copy to 2-5 words.

design-4

January 20, 2017

How To Go Viral on LinkedIn

LinkedIn recently revealed some specific tips and insights on what makes posts (and people) go viral on the network. Want your content to go viral on LinkedIn? Here’s what the network says work…

Sourced through Scoop.it from: www.business2community.com

LinkedIn recently revealed some specific tips and insights on what makes posts (and people) go viral on the network.

Want your content to go viral on LinkedIn?

Here’s what the network says works best on the world’s largest online platform for professionals.

LinkedIn recently released its list of “top voices” from 2016, and in the process shared what made those bloggers so successful on the platform.

“When we compare these authors to all members writing in 2016, the Top Voices have received on average 64x more comments, 52x more likes, and 24x more shares on their articles,” LinkedIn noted. “That viral activity on their writing led to an average of 73x more views from LinkedIn members than typical pieces and a huge growth in followers.

“Each of our top writers on average generated over 54,000 new follows this year — almost 150 new followers a day.”

I’ve said it before, and I’ll say it again – in today’s marketplace, your content is your currency.

Creating great content and then sharing it online is how you “purchase” the time, attention and interest of potential customers. It’s also how you build the critical “Know, Like and Trust” elements that are key to every successful sale and business relationship.

Remember, anyone can claim authority online. Creating great content that demonstrates your expertise and helps others solve a pressing problem or reach a specific goal is the key being successful with online sales and marketing.

What follows are some specific tips LinkedIn says will help set apart your content from the rest on the network, so pay close attention!

Global Reach, Specific Topics

The beauty of publishing on LinkedIn is that it’s the place where your ideal customers and clients in the global marketplace are already hanging out, looking for news, online training, resources, vendors, employees and more.

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Webcast, January 24th: The Science of Attention and Growth Marketing

“With 460+ million members worldwide, the topics and conversations professionals want to engage with diverge in interesting ways. In the USA, writers tend to focus on entrepreneurship and innovation,” LinkedIn noted. “In France, the economy and macroeconomics drive readership. India cares about branding and advertising; Brazil favors anything that’s current.

“But across the world, the same formula worked to develop an audience: Consistency, depth and an authentic desire to create conversations (not just content).”

The Secret Sauce to Going Viral on LinkedIn

If you’ve nailed your topic with a well written post targeted at your ideal audience, the secret sauce to going viral is in everything else you do to set up your posts with the right timing, engagement and follow through.

“Some 66 percent of our Top Voices published at least once a month,” says LinkedIn. “and the average length was just over 800 words.”

(In my experience, publishing your LinkedIn blog posts during the middle of the week and during regular business hours is best.)

But it’s not just the post that matters.You need to promote it and maximize engagement in order to have a chance to go viral.

“The Top Voices made 10x more replies to comments on their articles than did the average LinkedIn writer,” LinkedIn shared.

Along with responding as quickly as possible to the likes, shares and comments your articles receive, you can also use other social media channels and your email list to drive traffic to your posts.

One of my favorite tactics is to also use LinkedIn itself! I leverage third party automation tools like LinMailPro to send a personalized, 1-on-1 note to hundreds of my LinkedIn connections with a link to the post.

As long as your message is sincere, your content useful to the connections you’re sending it to, and with no sales pitch attached, you’ll get almost zero complaints from your connections when promoting your content via 1-on-1 LinkedIn messages.

In fact, here’s a simple script you can use right now to promote your next LinkedIn post via 1-on-1 messages to your connections:

“Hi [INSERT FIRST NAME] – hope you are doing well!

I just published a new post here on LinkedIn I thought might be of interest to you.

It’s called, “[INSERT POST TITLE].”

LINK TO POST: [POST URL]

Hope you find the post helpful and excited to hear what you think of it!”

Using a non-spammy, helpful note like this works well on LinkedIn, provided the post you’e sending to your connections is something they would genuinely be interested in reading or learning more about.

Bonus Tip: Let LinkedIn Know!

Another tip is to promote your LinkedIn Post on Twitter and tag LinkedIn’s editors.

Create a clever, thought-providing “one liner” about your post to use on Twitter, and make sure you tag @LinkedInEditors on the network.

Speed + Engagement = Going Viral on LinkedIn

When you do this (send traffic to your own LinkedIn posts, be it via LinkedIn messages, your email list or other social media channels), LinkedIn takes notice.

The faster your post picks up views and the more engagement that happens in a short time frame, the more likely it is LinkedIn will take notice of all that activity and decide to promote your post and surface it all over the platform.

Once that happens, watch out – you’re about to go viral!


Read more at http://www.business2community.com/linkedin/go-viral-linkedin-01759052#oZ5UCLyruMeEV0Mo.99

January 20, 2017

9 tools to help you succeed with Google SERP features

Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.

Sourced through Scoop.it from: searchengineland.com

It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing.

Clearly, focusing only on your website is no longer effective. Ranking higher than your competitor in Google’s organic rankings is less meaningful if that competitor is displayed in, say, an answer box. The current name of the SEO game is acquiring as much page real estate on the SERPs as possible.

For example, a best-case scenario for search would be to do well in AdWords results, land a featured snippet, get a spot in a local pack and rank high in the organic listings. It also helps to have a presence in the Knowledge Graph and be seen in video snippets, images and news feeds that show up on Google.

To really create a competitive edge in this changing SEO landscape, don’t hesitate to get a little help from some friends — and by friends, I mean tools that help you leverage SERP features.

Here are a few such tools that can sharpen your SEO sword:

1. Yotpo’s Search Enhancements

Do you work in e-commerce? If so, you’ll definitely want to look into Yotpo, which focuses on integrating reviews into your website for greater SERP visibility. Its helpful, SERP-enhacing features include:

  • inline SEO: Includes reviews as part of a website’s content. The goal is to give an online store fresher content and a wider variety of potential keywords to rank for.

yotpo inline seo

  • Google Product Listing Ads with product ratings: Yotpo can help your Google Shopping and search results display product ratings, which can make your listing stand out from the competition.

Google Product Listing Ads

  • rich snippets: Yotpo helps an online business become more visible on SERPs through review and rating rich snippets.  

Yotpo Rich Snippets

2. Google’s Structured Data Testing Tool

Structured data is one element that really revs up today’s SEO. Because it labels a website’s data to make the website look better to Google, structured data boosts visibility and helps skyrocket traffic. Although Google doesn’t consider it mandatory for high ranking, using structured data is certainly recommended.

Are you using structured data effectively? Are there any errors that need to be fixed in your schema markup? The good news is that you don’t even have to ask these questions. Google’s Structured Data Testing Tool will tell you if anything is out of place, making it easy for you to fix any issues.

Google structured data testing tool

Want to learn more? Here’s a useful guide.

3. Data Highlighter

This ultra-handy webmaster tool “teaches” Google about how you structure your website’s data. It lets you quickly and easily tag your site’s data fields so Google can better display your website in as many SERP features as possible.

Google Data Highlighter

4. Schema-friendly WordPress themes

To really make your SEO activities much easier, do yourself a favor and take advantage of the many free WordPress themes with schema markup built right in. There are schema-friendly themes for many kinds of industries, formats and blog platforms. When creating a blogcompare blog sites to know the best fit for you.

mythemeshop seo wordpress themes

5. Schema markup WordPress plugins

Also, as you may have suspected, several schema markup plugins are available. A few of them include:

  • Schema App Structured Data: This tool allows you to edit your WordPress site’s schema markup directly, even if you have zero coding knowledge.

schema wordpress plugin

  • WP Rich Snippets: This is an excellent plugin to explore if you run a review site. It helps you mark up your content so your site will be as accessible as possible to Google.

Wordpress rich snippets

All in One rich snippets

 

6. Moz Pro’s Advanced SERP Feature Tracking

Moz offers an excellent tool to help you stay aware of the vast SERP feature environment. They market their Advanced SERP Feature Tracking tool as containing the most comprehensive data set on the market.

This tool provides analysis of featured snippets, image packs, in-depth articles, local packs, knowledge cards and knowledge panels, site links and more.

Moz SERP features

7. Rank Ranger’s Google SERP Features Tool

Rank Ranger’s SERP Features Tool tracks the presences of various SERP features over time. How often is a particular feature appearing? Is its presence within the SERPs generally increasing or decreasing?

According to Range Ranker:

This free research tool can be used to benchmark and explore the presence and trending of Knowledge Graphs, Ads, Images, Local Pack, News Pack, Related Search and Organic Results counts, plus special page indicators (e.g., breadcrumbs, events, HTTPs, ratings, notable online, image and video thumbnails, search box, sitelinks, Twitter pack, etc.)

Rank Ranger SERP features

Rank Ranger also provides a helpful guide to all the existing Google SERP features, including visual examples of each, here.

8. STAT

This is an excellent tool for discovering if any of your keywords trigger SERP features such as answer boxes. STAT tracks 20,000 websites and 218,000 consumer products daily.

STAT tool

9. SEMrush

SEMrush is useful when you need competitive data. Use it to find out if the keywords your competitors rank for trigger any SERP features like featured snippets, local packs, Knowledge Graph panels, Google News and so on.

SEMrush tool

Don’t go it alone!

Effective marketing has always been a complex endeavor, and Google’s constant innovations don’t make things any easier. But with change and innovation comes progress.Scott Lazerson

Staying current with SEO best practices will only give you a competitive advantage, and that’s where these tools come into play.

To be the best SEO practitioner, always be on the lookout for valuable tools that can make you more proficient. Experiment every day, use the apps that work for you, and know when to abandon the ones that aren’t improving your processes. Just like a good mentor, new tools can help you reach higher levels of success.

January 19, 2017

Real Estate SEO: 7 Ways to Earn Traffic & Leads

Real estate SEO is critical; 89% of home buyers are using the internet to search for a home. Get 7 tips to capture real estate-related traffic.

Sourced through Scoop.it from: www.bruceclay.com

When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.

More than ever, people head online when it comes to looking for homes and finding Realtors®. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of home buyers consider real estate websites the most useful source of information when buying a home. The very first step that 44 percent of home buyers make when house hunting is to look online.

 

Between 2008 and 2012, real estate-related searches increased by 253 percent. With so much opportunity online, realtors can’t afford to miss out on this valuable traffic; for professionals in real estate, SEO is more important than ever.

When it comes to capturing traffic for terms related to real estate, SEO efforts begin with local keyword targets on a personal website.

SEO expert and author Bruce Clay’s advice? ➡️ You have to carve out a niche for yourself — think locally, and then expand.

Read on to discover how you can leverage a real estate website to capture traffic (and leads). Here’s how to optimize your real estate website:

  1. Target local keywords.
  2. Write blog entries.
  3. Take advantage of photos and videos.
  4. Make your Site Mobile with responsive design.
  5. Get listed in Directories.
  6. Optimize your bio on your broker’s website.
  7. Incorporate social media.

1. Target Local Keyword Phrases

Sixty-nine percent of home shoppers begin their research with a local keyword phrase, like “Glendale realtor.”

Most realtors service multiple cities and regions. However, when you start your website, focus on the main city you do business in first. From there, build out silos that target other areas.

Optimize your website for search terms such as:

  • [City] real estate
  • [City] homes for sale
  • [City] real estate listings
  • [City] realtor
  • [City] real estate agent

These words can appear on pages throughout your site. For example, a site focusing on just Glendale realty might be organized like this:

  • Glendale Homes for Sale
  • Living in Glendale
  • Glendale Real Estate Testimonials
  • About Your Glendale Realtor

Throughout these pages, incorporate the local keyword targets, working them into content that is useful to a prospective home buyer.

Clay explained that you should make your website a resource. On a page like “Living in Glendale,” provide information on school districts, crime rates, median income, public transportation, and statistics on the average homeowner.

The more targeted a real estate website can be, the better.

Really focus on capturing local traffic. You have a much better chance to rank for, let’s say, “Glendale realtor” than “Southern California realtor” — as you build your site and traffic, you can eventually target more competitive terms like “Southern California realtor,” but not right out of the gate. You’ll have more success if you take a more targeted approach.

A Note on Using IDX/MLS

It’s common practice for realtors and brokers to use IDX (Internet Data Exchange) to render real estate listings. While this is great for users, it usually does little to influence rankings on search engines because these MLS listings are usually rendered with jQuery, in an iFrame or on a subdomain that appears off of the main site — meaning Google won’t index the content as part of the site. That’s why it’s important to add additional unique content to the listings page, such as:

  • extra facts and features of a property
  • excerpts from your testimonials page
  • videos
  • photos

2. Write Blog Post on Homes You’re Especially Keen to Sell

A real estate agent can represent hundreds of listings at a time, there are no doubt a few key properties that the realtor is particularly motivated to sell. One way to secure traffic to your site for those specific properties is to write blog posts. Each blog post should target a specific property’s address, which perspective home buyers will be searching for using Google. The address becomes the keyword — follow all SEO best practices such as using the keyword in:

  • Meta description
  • Title tag
  • Alt tag on photos
  • File name on photos
  • The content

As for the content itself, come up with 200 words of unique content describing the home’s features in addition to the standard description — and in this case, you don’t have to worry about duplicate content.

Google expects to see those descriptions of homes appear across the web. You won’t be penalized for including standard listing information. However, if you want to rank for the address as a keyword, you’ll have to include unique content, as well.


3. Take Advantage of Photos and Videos

Photos and videos are key engagement objects on all websites, but this is especially true of a real estate site. Home buyers love seeing a video tour of the inside of their prospective new homes. In addition to video tours, consider capturing testimonials on video, too.

Whenever you sell a home, get a testimonial. If you have a video camera, a steady hand and good lighting, try to get that testimonial recorded on the spot. A home buyer is ecstatic right after getting their keys. That’s a great time to ask for a review.

 

An Australian real estate group reported seeing 403 percent more inquiries for listings with video than those without video, and studies have shown adding a video to a page triples the amount of inbound link.

4. Make Your Site Mobile

The statistics are in and they show that home buyers are searching for real estate on mobile devices. “The Digital House Hunt” report referenced earlier also found:

  • 89 percent of new home shoppers search using a mobile device during the home buying process.
  • A 300 percent growth of real estate broker-related searches on tablets year over year.
  • Foreclosure searches have risen 180 percent year over year on mobile devices.

The report found that home buyers are apt to use mobile real estate sites while at home, at work, while waiting in line, at restaurants and in other people’s homes. Home buyers visit real estate websites to:

  • Read general home information
  • Get directions to visit a home
  • Compare prices
  • Compare features
  • Search a listing company’s inventory
  • Call a broker
  • Locate a listing agent
  • Read reviews
  • Research mortgage financing
  • Email/contact a broker
  • Watch an online video about a property

With these statistics in mind, it’s clear that making your website mobile is an important factor in real estate SEO. We recommend using responsive design, which is Google’s preferred mobile configuration (read more on responsive design).

Real Estate SEO: Beyond Your Website

In addition to optimizing your personal website for traffic, there are steps you can take off-site to entice prospective clients, as well, such as optimizing your bio page on your real estate agency’s website, getting listed in directories and using social media strategically.

5. Get Listed in Directories

Real estate agent directories get a lot of traffic, so it’s worth your while to get listed in them. Each of the following highly trafficked real estate sites have directories available to realtors:

Zillow alone had 498 million page views in a single month and Trulia had 277 million. There’s a lot of potential traffic to be captured by getting listed in the right real estate directory.

6. Optimize Your Bio on Your Broker’s Website

If you’re a realtor working with an agency, your brokerage house more than likely hosts a web page for each realtor. While it is unlikely that this sub-domain can rank for a local keyword target, this is a great page to optimize for your name. People will Google your name, so it’s something you should optimize for.

Clay recommended including your full name in the title tag and meta description. This might be challenging, however, because on the broker site, you’re operating on a domain that you don’t have full control over. Find out what you can and cannot change — if you can alter the meta data, optimize those fields for your name.

In addition to ranking for your name, you can also use the bio page to provide contact information and link to your personal website. For additional tips on ranking for your name, check out “Rank for Your Name,” which has more insights on why and how to use your name as a keyword.


7. Incorporate Social Media

When it comes to client relations, social media is a great way to start relationships or strengthen existing ones. A realtor with an active social media presence is able to interact with clients where they are every day: Facebook, Twitter, Google+, Pinterest and/or Instagram. Do your research and find out where your target clients are most active socially.

Real estate is all about relationships — any record you can build on social media that shows your expertise is important. When people vet you and discover a healthy, professional social media presence, it’s going to signal trust.

Because photos and videos are key components in real estate sales, Pinterest and Instagram are particularly useful platforms for realtors. On Facebook, consider joining location-based groups and on Google+, get active in local communities. Across all platforms, use social media strategically, employing hashtags like #realestate or #listing. For more tips on leveraging each of these networks, read “Social Media for Business.”

January 19, 2017

4 Fundamentals to Creating a Perfectly Optimized SEO Page – Real Trends

Learn how to create the perfectly Optimized SEO page for you and your business. Don't miss out on these steps to create the best SEO page possible.

Sourced through Scoop.it from: realtrends.com

When it comes to creating a perfectly optimized SEO page for your real estate brokerage, you must first cover some fundamentals that will ensure you are taking the right steps toward optimizing your website to its full potential. Below are four steps to take when creating a new page on your website.

 

  1. Provide Value. Providing value for a potential home buyer or seller means first understanding what they are looking for when coming to your website. Each page on your site should be catered to a specific experience that provides laser-targeted value. For example, a community page on your website should shed light on the value behind the community and why they should look at properties within that particular community. Providing this invaluable experience will ensure they do not bounce from page to page.

 

  1. Easy Navigation. Navigating a website from page to page should be straightforward, predictable and progressive. This means having a clean design and user experience with specific calls to action that are placed in the right place at the right time. An example of easy navigation can be adding a Get More Information or Check Out Property button below each property listing on a listing’s landing page.

 

  1. Responsive. Responsive means that your website is 100 percent mobile friendly on a phone or tablet. More importantly, it means providing a seamless experience for mobile visitors when they access your website from any mobile device. An example of effective responsiveness on a website can be making sure that galleries and property images resize and adjust accordingly when a visitor is navigating your website on a mobile device.

 

  1. Keyword Targeted. Keywords should be at the forefront of any SEO-optimized page. Keywords should be placed and used accordingly throughout the page to maximize usage and optimization elements. Keywords should be placed in the meta data and URL structure of the chosen page. From there, keywords should be placed throughout the copy as well as in the header and subheadings of your page. Lastly, any images or graphic elements should be optimized with your keywords to give more value to the page and provide targeted relevancy for the visitor.
January 19, 2017

5 Must Have Keywords for Real Estate SEO • RealtyBizNews: Real Estate News

Location, location, location has served as the longstanding battle cry of real estate professionals, but ever-growing cyber property scouting has developed

Sourced through Scoop.it from: realtybiznews.com

Location, location, location has served as the longstanding battle cry of real estate professionals, but ever-growing cyber property scouting has developed a new significance to the 3-L mantra that goes well beyond a physical address.

Although street names and neighborhoods can make or break a property’s desirability – and, therefore, sell-ability –  perhaps the most important location feature of all is where your listings rank on internet search results.

The Dawning of Digital Real Estate Shopping

Real estate SEO is becoming increasingly important, particularly as the volume of mobile web searches continues to expand. According to a study conducted by the National Association of Realtors, 43% of real estate shoppers in 2014 started their search online first, while a whopping 88% of buyers visited a real estate website at some point during their search. And these numbers continue to rise as the digital age unabatingly dictates our actions, including the way buyers find properties.

It is this increasing reliance on the internet that makes  SEO for real estate an unavoidable necessity. Nowadays, to get your listings in front of the right prospects, it’s all about discovering the same combination of real estate keywords your prospects are using to find you, and then broadcasting those keywords on every digital outlet for maximum online searchability.

Top Real Estate Keywords that Trigger Buyers

The real estate industry presents a unique opportunity for SEO, specifically in the fact that its audience is highly local. That said, you should focus your efforts on ranking high in local SEO, that is, appearing when prospects search for properties in the area you serve.

And while each property listing needs to be unique, you should include a few basic keywords when crafting your real estate SEO formula:

Item of Interest

Are you selling a house or condo? Are you leasing an apartment or duplex? The real estate industry is an expansive one, so make sure you specify what exactly is your specialty. Also, consider the different terminology prospects might use when searching for your listings, like homes for sale vs. houses for sale. Try to cater to each variation as much as possible.

Market Name

Over 69% percent of online real estate searches start with local keywords. Emphasize the specific markets you serve to make it easy for buyers searching in those areas, such as (City) Realtors or Rental Homes in (City, State).

Communities

If you serve a well-known neighborhood or area of town, include that information on your website and in your listing description, such as Homes For Sale in (Community).

Unique Features

Waterfront home? Gated community? Swimming pool? Five acres of land? If these things matter to the right buyers, they will include them in their online search, which means you should include them in your listings.

Job Title

Website visitors may automatically assume your role as agent or broker, but that does not mean the search engines will. Buyers searching for Find a Realtor in (Area) or Real Estate Agents in (City) can find you easily if  you include your full job title in your website profile or bio.

Of course, your prospects don’t simply search for realtors or waterfront homes. For narrower targeting, combine any of the above keywords and make them as specific as possible, like New Homes For Sale in (City). Or, consider highly specific copy like Home For Sale 3 Miles from Downtown (City) for individual listings.

Going Beyond Keyword Discovery

Determining the real estate keywords and phrases prospects use to find you provides a challenge in itself, but it doesn’t stop there.

To get the best results, implement keywords and phrases throughout your website, not just your individual listings. You can add keywords in your About Us  web page, home page, and other landing pages that feature specific services. Make sure you use each keyword  multiple times in your web copy, but only as long as the copy reads well without sounding like keyword stuffing.

Once you begin actively pursuing better SEO tactics, tools like Google Analytics can help you determine which keywords and phrases are driving web traffic so you can continue to optimize your website and listings.

SEO may seem like a constant work-in-progress, and truthfully, it is. But with enough practice and planning, you can upgrade every web page and listing to move-in ready status and prepare them for their new location at the top of your prospect’s search results.