Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform.
Google just announced the rollout late this afternoon. A couple weeks ago, the company moved Google Posts into GMB and that is where you can access it now — on both the desktop and the Google My Business Android and iOS apps.
Go to your GMB account and click on “Posts” on the left-side menu when you are in your Google business listing. You can also access it by clicking here.
You should see a screen that looks like this:
When writing a post, you are given several options: upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.” Here is a screen shot of that interface:
Google says this give businesses the ability to:
Posts will show up in both Google search and maps results. Here are how Google Posts come up in search:
For more details check out this help document.
Google Posts first launched in January 2016 under the name “candidate cards,” but they were only available initially for political candidates to post content that would show up for relevant political search queries. A couple months later, the feature was available for a very limited number of small businesses. It has slowly expanded since then until today’s full launch.
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.