Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.
It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO.
Shows best prices for one-night stays by day when data is available.
It’s early, but Google will soon need to rank Assistant apps, too.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google (Dooglers) dog treats: Source: Instagram Louis Gray selling Androids: Source: Twitter Google’s Shhhh! wall: Source: […]
Some metrics will be effected as the change rolls out.
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: learn what programmatic means for marketers and […]
Local & Maps
SEM / Paid Search
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.