Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016.
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design.
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.
Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and help you acquire more customers from Facebook and display. You’ll learn: […]
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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.